Get Safe Online – TV ad Campagin03 Jan 2016, Posted by Social Media in
Get Safe Online is a public / private sector partnership supported by HM Government and leading organisations in banking, retail, internet security and other sectors. They include, Barclays, RBS, Halifax, The Metropoloitan Police and Action Fraud.
They were looking for a national campaign that would raise awareness of online fraud, as well as social engineering, when fraudsters collate social media profiles with the view to defraud potential targets by telehpne, or indeed visiting them at home.
We developed the campaign using the simple principle of ‘how many times can we get the audience to see the message’. This in turn resulted in executions across TV, Radio, national press, out of home large scale format advertising, rail stations and taxi and bus livery.
For the TV commercial, airing on ‘terrestial’ and Sky during January and February sees our hero, Gelly, whilst navigating his way ‘online’, becoming prey to a fraudster, represented by a menacing Angler Fish.