CICCIA – Handbag Brand ImageryCategory: Fashion, Lifestyle
DateDecember 19, 2013
Ciccia came to us with a completely open brief. They wanted guidance on their brand imagery which was non-existent.
Discussions with Ciccia and our creative team lead to a couple of quite diverse creative routes. With the design of the products in mind, we decided to take a classic and elegant ‘English country’ route. Our expert stylist and make-up artist did a fantastic job on the wardrobe and styling.
The imagery was for the launch of the spring/summer brochure but needed to be shot in December! With the short daylight hours and the cold and unpredictable UK weather, the obvious decision was to shoot abroad in a warmer climate. This was unachievable on our clients budget so we pulled out all the stops and set up a fantastic fashion photo shoot here in the UK at a wonderful location. The team worked hard to produce some stunning images all within a one day shoot for the entire spring/summer brochure. No need to say that our client was really happy with the results… and well within budget!